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Viral Marketing - Introduction |
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Thursday, 27 September 2007 |
Get your list building right and the long term future of your business looks much rosier because of all the back end marketing which this list building allows you to do.
Viral marketing isn’t something we need a vaccine for. It’s something you should be actively putting into practice for your business. It is a strategy that encourages people to pass on your marketing message to others. The real benefit of viral marketing is that, just like viruses, it replicates and multiplies almost without you realizing.
It’s a great way to get a massive number of people to be aware of your business in a very short period of time.
The more people who know about your business, the more potential customers you have. Viral marketing has a lot in common with word of mouth advertising and network marketing outside of the internet. Viral marketing is a long term strategy which involves giving away something free in the hope of encouraging more business later on – and it works.
There are certain strategies which all viral marketing should include. First, you need a free product to give away. It is usual to have an e-book, free hot button or free email course to give to people who join your mailing list. Those are just examples and I’m sure you can think of many more ideas for free products which are relevant to your particular business. This product should be easy to pass on to other people, so you can easily spread awareness of your brand.
Smart viral marketing plans take advantage of common human motivations. People want to be safe; they want to be popular; they want to be rich and they want to be cool. If your viral marketing strategy taps into one or more of these desires, you’re bound to do well. We can help you do that.
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