Tracking the results of Website analytics!

Here’s where the web measurement aspect comes into play.

Website analytics provides a view of Search as one channel among many - that can be tracked over time - and in terms of it's interactions with the site and alternative sourcing mechanisms.

This view isn't the end of all of Search Marketing.

It won't, for example, drive most bid optimization.

But it is vital for helping an organization allocate resources between CPC, SEO and other marketing channels.

insuring that proper goals for optimization are in place and for tuning the site experience beyond the Landing Page.