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Viral & Social Media Marketing You need a great website, but once you’ve got that great website, you need lots of people to visit it. If your website isn’t getting sufficient traffic (people clicking on your links and visiting your web pages) your website isn’t doing its job. It isn’t promoting your business and helping you make money on the internet.
That’s where viral and social media marketing comes in. Social media marketing (SMM) combines internet marketing goals with social media sites such as YouTube, Flickr, MySpace, Digg etc. At 1stopmarketung we listen to your business goals and adapt your marketing strategy accordingly so you take your brand right to the people who will be interested. Viral marketing helps to build the public’s awareness of your brand and make sure the maximum number of people knows what you have to offer. SMM has to be done well and subtly as most online communities don’t appreciate the hard sell. We’ll give your SMM campaign the finesse it needs in order to be effective and manage your reputation online. Remember – in business, reputation counts for a lot. Effective SMM ties in to search engine optimization and other marketing strategies too. It involves actively planning to direct and influence a community so that it is made aware of your business. This is a powerful marketing strategy that we can help you with, to ensure you get it right for your business, making as many people as possible aware of your online presence. From this, you can begin your list building, creating a loyal client base that will use your goods and services again and again. Remember that it’s easier to get repeat business from the same people than it is to go out and find new clients. It pays to create a website that people want to visit often. Then you can make the most of the list building by back end marketing to encourage people to use your business more. This can be anything from creating compelling content that gets bookmarked and features on digg's homepage to spreading a viral video by putting it on YouTube and other social media websites. In SMM you will learn how much of this marketing strategy needs to be done off-site, like participating in online communities where your potential customers meet. We’ll have a lot of ideas for you on this, tailored to your particular business. |