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Other Search Engines 1stopmarketing.com will now provide you some reviews on some other search engines found over web, and information about their marketing strategies. ABC Search: ABCSearch is a subsidiary of Internext Media Corp. and now one of the fastest-growing search engines. ABCSearch uses the classic CPC (Cost per click) model, where an advertiser identifies keywords and bids in real time for ranking based on the “per click” cost. Search Feed: New Jersey-based SearchFeed (http://www.searchfeed.com) first began operations in November of 2000 and has relied upon a technique of personally and thoroughly researching any potential Web advertiser and providing assistance and software tools to help each advertiser target the most relevant traffic to their site through Cost per click methods. 7Search: 7Search decided to concentrate on the CPC market and began diversifying with the slogan "the closest prospect to a buyer." 7Search claims to have over 400 million searches per month through their affiliates and partners. What sets 7Search apart from other PPC search engines is their concentration on a niche market for the business owner who either does not want to or cannot afford to pay more than 10 cents per click. They have also recently jumped into the PPC anti-fraud market technology with a product called 7Search Fraud Detection.
MIVA: MIVA is an independent online advertising network, with relationships with 100,000 businesses. MIVA Media is their PPC network, formed from the merger of FindWhat.com in the US and Espotting.com in Europe. MIVA currently operates in North America, Europe and Asia.
Enhance Interactive: Enhance Interactive offers two options for PPC customers - a package where you construct your own campaign or an option where an account manager performs your campaign optimization for you. If you choose to have your PPC campaign created by Enhance Interactive, you will be assigned an individual to work with you personally on account optimization for the relatively low fee of $99.
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