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Saturday, 22 September 2007 |
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MSN Marketing The meat of MSN Search has got to be the web search engine and, looking at the numbers, it clearly has some work to do to catch up with other search engines . Crucially though, there are already some things that Microsoft seems to be doing better than others. Take the MSN Images Search, for example. As everyone knows by now, the new MSN Search Engine has been launched in a beta format. The Microsoft owned search engine has generated much interest and discussion among the general search using public and the search engine optimization (SEO) community.
As always, SEO professionals are eager to discover the wants, needs, and desires of the MSN Search algorithm. How to rank well in MSN Search is the leading question of the day. Achieving high search engine rankings in MSN has some similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well. As with the other major search engines, MSN Search requires good relevant content, and quality incoming links featuring keyword rich link anchor text. That said, there are some differences and similarities with Yahoo and Google’s preferences. After all, all search engine algorithms, while similar in many basic ways, are unique in their requirements in other areas of search optimization. A more holistic optimization strategy stressing most of the well known accepted SEO best practices techniques appears to be just what the doctor ordered for MSN. By taking an overall approach to MSN optimization, some of the unique MSN algorithm preferences will be taken into consideration, and steps taken to have them employed. |
